Hello 👋🏻
Hello 👋🏻
Hello 👋🏻
I’m Thalhah
I’m Thalhah
I’m Thalhah
OPEN-TO-WORK
OPEN-TO-WORK
A product designer who enjoys navigating ambiguity, having fun exploring data, insights, and constraints to turn complex problems into meaningful experiences and measurable impact.
A product designer who enjoys navigating ambiguity, having fun exploring data, insights, and constraints to turn complex problems into meaningful experiences and measurable impact.
A product designer who enjoys navigating ambiguity, having fun exploring data, insights, and constraints to turn complex problems into meaningful experiences and measurable impact.
Previously helping a startup in SG and designing at Bukalapak to empowering MSMEs.
Previously helping a startup in SG and designing at Bukalapak to empowering MSMEs.
Previously helping a startup in SG and designing at Bukalapak to empowering MSMEs.
7+ years of design
experiences
7+ years of design
experiences
Proficient in
AI-powered workflows
Proficient in
AI-powered workflows
Experience across diverse industries,
from startups to IPO companies
Experience across diverse industries,
from startups to IPO companies
Adept in cross-cultural
collaboration worldwide
Adept in cross-cultural
collaboration worldwide
7+ years of design
experiences
Proficient in
AI-powered workflows
Experience across diverse industries,
from startups to IPO companies
Adept in cross-cultural
collaboration worldwide
Vibe-coding web app • Exclusive for Campfire Club
Vibe-coding web app • Exclusive for Campfire Club
Vibe-coding web app • Exclusive for Campfire Club
Marriage Proposal Generator & Matchmaking
Marriage Proposal Generator & Matchmaking
Marriage Proposal Generator & Matchmaking
WORKING IN PROGRESS
Selected Works
Selected Works
Bukalapak • 4 min read
Increasing the MTU by 5x with a new referral feature
Increasing the MTU by 5x with a new referral feature
SmartSari had a low MTUs from referrals (contribute <2%). With a new referral feature, we acquired 10x referees and delivered a 5x boost in MTUs, smashing the team’s OKR by 80%!
SmartSari had a low MTUs from referrals (contribute <2%). With a new referral feature, we acquired 10x referees and delivered a 5x boost in MTUs, smashing the team’s OKR by 80%!
#app
#mobile
#referral
#newfeature
Bukalapak • 4 min read
Designing a new top up interaction that contribute 10% GMV
Designing a new top up interaction that contribute 10% GMV
75% of SmartSari's top-up GMV comes from the GCash that incurs the highest transaction fees at 2.2%. To reduce costs and improve margins, we aim to enabling a new top-up option via QRPH which has lower fee.
75% of SmartSari's top-up GMV comes from the GCash that incurs the highest transaction fees at 2.2%. To reduce costs and improve margins, we aim to enabling a new top-up option via QRPH which has lower fee.
#app
#app
#mobile
#mobile
#topup
#topup
#enhancement
#enhancement
Bukalapak • 4 min read
Defining the core values of the SmartSari homepage
Defining the core values of the SmartSari homepage
SmartSari homepage is starting to get crammed. We need to have a guidelines in our homepage to regulate and manage it. So, I led the design initiative to define the core values of the homepage with the team as a foundation for the design guide.
SmartSari homepage is starting to get crammed. We need to have a guidelines in our homepage to regulate and manage it. So, I led the design initiative to define the core values of the homepage with the team as a foundation for the design guide.
#initiative
#initiative
#workshop
#workshop
#leadership
#leadership
eFishery • 7 min read
eFishery • 7 min read
Creating a faster order decisions with SlackBot
Creating a faster order decisions with SlackBot
SmartSari homepage is starting to get crammed. We need to have a rules/guidelines in our homepage to regulate and manage it. So, I led the design initiative to define the core values of the homepage with the team as a foundation for the design guide.
SmartSari homepage is starting to get crammed. We need to have a rules/guidelines in our homepage to regulate and manage it. So, I led the design initiative to define the core values of the homepage with the team as a foundation for the design guide.
#supplychain
#supplychain
#integration
#integration
#businessprocess
#businessprocess
Multiple company • Mobile & Web
Multiple company • Mobile & Web
A collective visual exploration
A collective visual exploration
WORKING IN PROGRESS
#exploration
#exploration
#outofscope
#outofscope
#freelance
#freelance
Side Activities
Founder & director Campfire Club
Founder & director Campfire Club
Campfire Club is my personal project that offering educational products & events with human-centered approach. In numbers, our webinar series has reached over 1,000 alumni.
Campfire Club is my personal project that offering educational products & events with human-centered approach. In numbers, our webinar series has reached over 1,000 alumni.
Speaker & mentor for Creative Thinking,
Producing Content, & others
Speaker & mentor for Creative Thinking,
Producing Content, & others
Since graduating from college, I have been actively sharing knowledge as a way of giving back to the community, whether on campus or within organizations.
Since graduating from college, I have been actively sharing knowledge as a way of giving back to the community, whether on campus or within organizations.
Mentor for E-course Platforms & Digital Schools
Mentor for E-course Platforms & Digital Schools
Mentored aspiring designers through Pixel Ninja ID (by Kuncie), an online course platform with 7,500+ members, teaching UI Design for Android, and Yaumi Digital School, a project under Badr Group, where I served as a project advocate and UI/UX Design mentor alongside fellow designers.
Mentored aspiring designers through Pixel Ninja ID (by Kuncie), an online course platform with 7,500+ members, teaching UI Design for Android, and Yaumi Digital School, a project under Badr Group, where I served as a project advocate and UI/UX Design mentor alongside fellow designers.
If you're interested in collaborating on projects, or networking
Let’s talk & get in touch
© 2026 Thalhah S Robbani. All rights reserved.